Why I do this product?

Actually, this chilli sauce is invented by my mother long time ago. When I was small I don’t like to eat spicy food, because of its spicy taste. I still remember, I went to Melaka with my relative, then we went to eat Nyonya food, when I started ate it, wah, was so spicy, cannot stand for it, after that I vomit, because of it spicy taste. From that time onward, I started to learn to eat spicy food, until I like spicy food very much.

From my survey, in Malaysia, got a lot of people like spicy food. And I believe not only Malaysian like spicy food, but the population of this world like it.  

Due to this reason, so, I decided to do this product. Because of it a huge market. And I want the customer to experience a new taste of chilli sauce.

And I absolutely believe “No Spicy Food, No Life”

Any special feature of my product?

Now, we already in the 21st century, everyone started to have healthy awareness. Nowadays, many people started to take care of their health, because the critical illness is getting serious. So, customers buy things very carefully, they will go through the nutrition information. So, they can eat healthily.

Hence, my product doesn't have preservative and others chemicals inside, 100% natural raw material. So, it is very healthy. The customers are safe to eat it.

People will ask, no preservative, how long the product can be kept? Don’t worry, put in the refrigerator, frozen section, it can keep about one month and above.

What Ingredient did I use?

1. Dry Chilly
2. Onion
3. Garlic
4. Turmeric Powder
5. Lemongrass
6. Balacan

Any different from others?

As we know in the market got a lot of type and brand of chilli sauce, but a lot of chilli sauce is just used for dip food only.

My chilli sauce gives people convenience. Why do I say like that? Because I know that some people like to cook, but they don't have time to make chilli sauce on their own. My chilli sauce can solve their problem. My chilli sauce is readymade.

Can be used at any time and anywhere. My chilli sauce have below characteristics:-

1. Cook Curry

2. Cook Laksa

3. Cook Mee Hoon

4. Cook Grilled Fish

5. Can dip food

 

Business Model

Value proposition

1. Customer

• Observe customers’ needs
• The product can bring value to the customer

1. Design

• Design the packing that can attract customers
• So that, when customer buy the product, they feel worth it

Key partner

• Business consultant

Key activities

• R&D
• Production
• Marketing and sales
• Customers service

Key resources

• Human resource
• Customers relation management
• Financial
• Technical expertise

Channels

• Facebook
• Instagram
• Twitter
• LinkedIn
• Media (TV, radio, newspaper, magazine)

Customer segments

• Housewife
• Kopitiams
• Café
• Restaurants
• Hotels

Customer relationship

• Customer service
• Product promotion

Revenue streams

• Advertising-based

Cost structure

• Account department (Calculate the costing)
• Compare market price

My Team

1. My mother, Koh Soong Hong

            - The person who invented the chilli sauce

          2. Me, Cheah Chee Hong

• Is the person who started this company, the company name is “Calvinism Enterprise”.
• And I am the person who opens the market, etc.

Why I take part in this competition?

In my secondary time, I got two dreams, the first one is to be an entrepreneur and the second one is a politician. Until now my dream never change.

I want to become the entrepreneur, because, in the world got a lot of poor people, especially the third world country. If I am rich, I can help a lot of people, for example, I can establish an organization to help all those people. Like the Bill and Melinda Gate Foundation.

I myself also in category B40 that mean salary below RM4000.00. And I want to improve my family financially.

That is why I take part in this competition. Is a platform to achieve my dream.

And through this competition, I can learn a lot of things, open my ears and eyes.

Not only this, I can gain a lot of knowledge.

The future plan of this product

2019

• Start open market
• Do market survey
• Do customer survey

2020

• Have a small factory
• Get Halal certified

2021

• Able to export
• Do international business

 

The challenges i face now, is about the price.

How to do branding.

How to open market and market positioning.

How to let customers dare to try and buy my product.

What my competitor will do next.